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Description
So geht Shopper Marketing!Tools & Strategien fr nachhaltigen Erfolg am POS EAN: 9783866413535 Farbverschnitt: Generell werden die Bcher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. Erscheinungsjahr: 2023 Produktform: Kartoniert Autoren: Wirges, Matthias Edition: NED Seitenzahl Blattzahl: 180 Abbildungen: broschiert Keyword: Category Management; Channel Marketing; Customer Marketing; Expertengesprche; Fallbeispiele; Kaufentscheidungen;
Tools & Strategien für nachhaltigen Erfolg am POS
| EAN: | 9783866413535 |
| Farbverschnitt: | Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. |
| Erscheinungsjahr: | 2023 |
| Produktform: | Kartoniert |
| Autoren: | Wirges, Matthias |
| Edition: | NED |
| Seitenzahl/Blattzahl: | 180 |
| Abbildungen: | broschiert |
| Keyword: | Category Management; Channel Marketing; Customer Marketing; Expertengespräche; Fallbeispiele; Kaufentscheidungen; Konsumgüterindustrie; Markenartikler; Markenhersteller; Marketing; Marketing-Profi; POS; POS Marketing; Point of Sale; Praxisbeispiele; Praxisbuch; Shopper; Shopper Marketing; Trade-Marketing |
| Fachschema: | Management / Strategisches Management~Strategisches Management~Unternehmensstrategie / Strategisches Management~Wettbewerb / Wirtschaft~Entrepreneurship~Kommunikation (Unternehmen)~Unternehmenskommunikation~Absatz / Marketing~Marketing~Vermarktung |
| Fachkategorie: | Geschäftswettbewerb~Unternehmensführung~Businesskommunikation und -präsentation~Vertrieb und Marketing, Strategisches Management |
| Thema: | Optimieren |
| Text Sprache: | ger |
| Verlag: | Deutscher Fachverlag, Deutscher Fachverlag GmbH |
| Länge: | 241 mm |
| Breite: | 169 mm |
| Höhe: | 15 mm |
| Gewicht: | 460 gr |
| Genre: | Sozialwissenschaften/Recht/Wirtschaft |
| Herkunftsland: | DEUTSCHLAND (DE) |
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4.1 ★★★★★
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Product Reviews
★★★★★ 5
Good shirt
Size: X-Large, Color: Sky Blue
Good fitting shirt. Looked good just like image shows
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Reviewed in the United States on April 27, 2026
★★★★★ 5
I wear a medium and it fit perfect in all areas
Size: Medium, Color: Coffee
Best shirt for fit, comfort, style and price
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Reviewed in the United States on March 27, 2026
★★★★★ 3
much different color shade.
Size: Medium, Color: Coffee
color I received is much darker than what is advertised.
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Reviewed in the United States on April 9, 2026
★★★★★ 5
Great feel, good shirt
Size: Medium, Color: Black
I bought this to replace my excite Express 1MX button up black shirt for work uniform which kept fading with the seams turning a dull gray. The PJ shirt is wrinkle free after first wash, stays black, and is a bit more stretchy. Also it’s way more affordable at $26 vs Express 1MX at $60 ish.
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Reviewed in the United States on February 18, 2026
★★★★★ 5
PJ Paul Jones Dress Shirt
Size: X-Large, Color: Airy Blue
Nice Fit . Spring Fashions
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Reviewed in the United States on May 15, 2026