SKU: 18969226964

Areté: Activate Your Heroic Potential

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Areté: Activate Your Heroic PotentialAN INSTANT PUBLISHERS WEEKLY BESTSELLER "This book will change your life. And, if enough of us commit, it will change the world." Phil Stutz, MD, bestselling author of The Tools, featured in the Netflix documentary, Stutz Interested in a bulk order? Reach out for special rates! In Aret, Brian Johnson integrates ancient wisdom, modern science, and practical tools to, as per the sub title of the book, help you activate your Heroic potential and fulfill

AN INSTANT PUBLISHERS WEEKLY BESTSELLER

"This book will change your life. And, if enough of us commit, it will change the world." — Phil Stutz, MD, bestselling author of The Tools, featured in the Netflix documentary, Stutz

Interested in a bulk order? Reach out for special rates!

In Areté, Brian Johnson integrates ancient wisdom, modern science, and practical tools to, as per the sub-title of the book, help you activate your Heroic potential and fulfill your destiny.

If you asked the ancient stoic philosophers how to live a good life, they'd answer you in a single word: Areté. We translate Areté as "virtue" or "excellence" but the word has a deeper meaning—something closer to being your best self moment to moment to moment.

As a Founder and CEO Brian Johnson has built and sold two social platforms. As a Philosopher/teacher, he's helped millions of people from around the world, trained over 10,000 Heroic Coaches from 100+ countries, and created a protocol that science says changes lives. In his first book, he distills those decades of study, teaching, and coaching training into 451 bite-size, easy-to-implement ideas to help you gain greater:

  • Wisdom - Learn the ultimate game of life and how to play it will. Gain the knowledge to strategize and win with your family, business, physical, and all other mental goals.
  • Discipline - Forge antifragile confidence with every action you take as you learn the best practices to train your mind for mental toughness and how to overcome any obstacles in your way without anxiety or stress.
  • Courage - Build the ability to take action in the presence of fear, discovering how to be your best in life's most difficult moments and be the hero of your own epic story.
  • Gratitude - Live life with appreciation, feeling grateful for all of the gifts and blessings in your life and cultivating one of the most important virtues for wellbeing.
  • Hope - Creatively and confidently set clear goals, trust in your agency and ability to accomplish those goals, and create multiple pathways to succeed as you become the leader in your life.
  • Curiosity - Have Heroic compassion for yourself and an experimenter's growth mindset as you shine the spotlight on what's working and what needs work.
  • Zest - Dominate the fundamentals and build better habits to and create Heroic levels of energy as you master the #1 virtue most highly correlated with wellbeing according to positive psychology.

Product Details

ISBN-13: 9798212414074
Publisher: Blackstone Publishing
Publication: Hardcover 11/14/2023
Pages: 1060
Sales rank: 49,101
Product dimensions: 5.10(w) x 7.80(h) x 1.70(d)

 

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SKU: 18969226964

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This frother is absolutely amazing such power behind it . Quality is just as amazing made very rugged. And I love the stand and the best thing about it is no more batteries to change now we just charge it up. I HIGHLY RECOMMEND this product to everyone and I will be buying more of these for gifts and more for our winter home also. You won’t be disappointed at all.
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Heather Montgomery
Lowell, US
★★★★★ 5
Works as described
Color: Black
Love this whisk. I have arthritis and this is light weight enough for me to use. I love the push button, and the stand for it. It’s really easy to clean, and it blends my shakes nicely without leaving the powder behind.
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James
Bozeman, US
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Very Powerful Frother!!
Color: White
I’ve been using a frother daily for my drinks, and this one really impressed me with its power for such a compact size. It blends heavier powders into smooth, clump-free mixtures in seconds. I’m a big fan of the build—the metal whisk gives it a solid feel, and it comes with a stand to keep it neat on the counter instead of being shoved in a drawer. Cleaning is a breeze, just a quick rinse, and the rechargeable battery lasts much longer than I anticipated between charges. Just a little tip: start in a taller cup and don’t fill it all the way to the top, as this thing can create a serious vortex if you’re not careful. Overall, it’s been a super handy little tool, and I’m so glad I bought it.
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Reviewed in the United States on May 29, 2026
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Nick
New York, US
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Amazing - Stop Scrolling and Buy This Pillow
Size: Queen (Pack of 1), Color: White
I have been an Amazon customer ever since the very beginning, and this is my first review. Not because I haven’t purchased tons of amazing things (and a few bad ones), just never felt the need. However, I researched pillows for longer than I care to admit, and decided on this one. I’ve had it for about six months and absolutely love it. No lie, I genuinely look forward lying my big head on it after a long day. I am a side sleeper, but flip flop all around through the night and it’s great in every position. Pros: Stays nice and cool, which is soothing regardless of the time of year. Has a sort of quilted textured pattern on the zip up cover, gives it a luxury feel, that breaths nicely even when a pillow case is added. The fill is fully adjustable to your preference. I knew it came with extra filling but was worried it would not be enough. Wrong. It was very full and I ended up taking some out until it was perfect. It comes vacuum sealed and suggests it may take some time to fully take shape. However, I found it to be about 90% almost instantly and was sleeping on it a couple hours later. There was no unpleasant scent sometimes associated with memory foam items. The foam itself is very nice, a mix of what appears to be shredded and cotton candy cloud like. Very brilliant idea, as it is somehow supportive, soft and firm all at once. The affordability of this pillow compared to some of the others in this category can’t be overstated. Oh, and the packaging was very thoughtfully and securely done. If you are like me, an over thinker, I would suggest just taking this for a spin. It’s amazing. I’m not a bot, or working for the company. I’m just truly satisfied, love this pillow, and have been sleeping great.
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k25
Birmingham, US
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It's the perfect pillow!
Size: Queen (Pack of 1), Color: White
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