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The Attention Merchants: The Epic Scramble to Get Inside Our HeadsOne of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim Wu, author of the award winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality" a revelatory, ambitious and urgent account of how the capture and re sale of human attention became the defining industry of our time. Ours is often called an information economy, but
One of the Best Books of the YearThe San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality"--a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.
Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention.
This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu's narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium--from radio to television to Internet companies such as Google and Facebook--has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Binding Type: Paperback
Publisher: Vintage
Published: 09/19/2017
ISBN: 9780804170048
Pages: 432
Weight: 0.90lbs
Size: 8.00h x 5.20w x 1.00d
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4.2 ★★★★★
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Product Reviews
★★★★★ 5
Great and ubex
Size: Ultra Slim (2.75-Inch Height), Color: Blue
Wonderful product. Light and very comfortable. I use it to support my bad back and it has helped a great deal.
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Reviewed in the United States on May 30, 2026
★★★★★ 3
Thin but dense
Size: Ultra Slim (2.75-Inch Height), Color: Blue
i like the thin size but it's very dense -- if you like that. i prefer more fluff/air
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Reviewed in the United States on March 21, 2026
★★★★★ 5
Perfect Pillow!
Size: Ultra Slim (2.75-Inch Height), Color: Blue
I have spent so much money trying to find the right pillow. As a side sleeper I would always wake up with a stiff neck but not with this pillow! It’s a perfect height and the pillow stays fairly cool. It’s totally my Goldilocks pillow!❤️
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Reviewed in the United States on May 29, 2026
★★★★★ 5
Finally a Cooling Blanket That Actually Works for Hot Sleepers
Size: Queen (90" * 90"）, Color: Luxury Grey, Size: Queen (90" * 90"）, Color: Luxury Grey
I first got to know this brand when they released their cooling pillow. At the time, I was very skeptical because I’ve tried many “cooling” pillows and pillowcases from other brands, and almost all of them failed to stay cool throughout the night. Surprisingly, this brand was the first one that actually worked for me.
Going through menopause has been extremely difficult, especially dealing with the constant heat and night sweats. I kept thinking that if they could somehow use the same cooling technology in a blanket, it would be amazing — and they actually did it.
This blanket has honestly been a lifesaver for me. One side has the cooling fabric while the other side feels more like a regular blanket, so you can switch depending on the temperature or season. I’ve been using a silk comforter before this, and while it was comfortable, it really didn’t help much with overheating at night. This cooling blanket made a noticeable difference almost immediately.
What impressed me most is that the cooling effect doesn’t just disappear after a few minutes. It stays comfortably cool and lightweight through the night without feeling damp or overly thin. Since using it, I’ve actually been tracking improvements in my sleep using my WHOOP device, and over the past 20 days I’ve noticed my deep sleep readings improving consistently.
The blanket also feels well made, soft, and lightweight without feeling cheap. For the quality and performance, I think the price is very fair, especially compared to other “cooling” bedding products that overpromise and underdeliver.
If you struggle with hot sleeping, night sweats, or menopause-related heat issues, I would absolutely recommend giving this a try. It genuinely improved my sleep quality.
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Reviewed in the United States on May 24, 2026
★★★★★ 5
Great blanket for keeping cool, but doesn't magically defy physics.
Size: King（103“*90”）, Color: Luxury Grey
This blanket is pretty awesome, and functions exactly as stated; however you might get the wrong impression from the image of the blanket in a the snowy mountains glowing blue as if its actively cooling. The blanket has two sides, the "cold" and "normal" side -- the cold side is the one that has the Q-max 0.45 effect, it actually feels cool to the touch. That being said, covering yourself with this blanket feels pretty similar to using a down blanket with a silk (or some cooler) fabric. It feels quite cool initially but eventually your body puts out enough heat and it "runs out" of cooling.
Although this blanket doesn't magically actively generate cooling, its quite effective because it operates fundamentally differently from most blankets. Most blankets are engineered to keep you warm by trapping heat in; this blanket is explicitly designed to draw heat away from your body. As such, it is extremely effective if you use a fan or run the AC, because your body heat is drawn away from the top surface and the inner surface can "grab" and remove more heat. As you probably know, air is a great insulator so this blanket has to be making contact with your body to achieve the cooling effect. If you are familiar with the way "Under Armor" works, I believe this blanket uses a similar principle to keep you cool.
This blanket is quite light weight and comfortable, with a very silky (polyester) feeling outer surface. I have not owned this for a year yet, but I'm quite confident that this blanket would be suitable for winter (in Southern California); except if you live in a snowy region.
5/5 for a somewhat high tech blanket that keeps you cool; its the best in cooling you can get without resorting to "active" cooled blankets such as ones with water circulation.
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Reviewed in the United States on May 5, 2026
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