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Description
LOGO Design Love: A Guide to Creating Iconic Brand IdentitiesCompletely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using
Completely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects-including sketches and final results of his own successful designs-he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.
In Logo Design Love, you'll learn:
- Best practices for extending a logo into a complete brand identity system
- Why one logo is more effective than another
- How to create your own iconic designs
- What sets some designers above the rest
- 31 practical design tips for creating logos that last
Binding Type: Paperback
Publisher: Peachpit Press
Published: 08/20/2014
ISBN: 9780321985200
Pages: 240
Weight: 1.30lbs
Size: 9.00h x 6.90w x 0.60d
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4.4 ★★★★★
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Product Reviews
★★★★★ 5
Love those legs
Size: 28 Inch
People love the look of these legs .. they are arty and cool
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Reviewed in the United States on May 27, 2025
★★★★★ 5
Fairly stable. Good value for the price
Size: 16 Inch, Size: 16 Inch
Great set of stands. You have to tighten them pretty snugly to minimize wobble. Given they are metal they’ll have a little bit more give than solid wood. Even so,
a tall desk I built with them remains stable and level.
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Reviewed in the United States on December 22, 2025
★★★★★ 5
Great project & great quality
Size: 38"Height × 14" Wide, Size: 38"Height × 14" Wide
These legs were used on a 26”x72” DIY quilting ironing table. The Mdjwjj Industrial Pipe Counter Bar Height Table Leg, Metal Table Legs, Iron Base are sturdy & made of real metal, nothing cheap about this product. Legs were easy to install. Highly recommend
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Reviewed in the United States on June 11, 2025
★★★★★ 5
Very good
Size: 38"Height × 14" Wide
It look nice and it worked very good, build strong
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Reviewed in the United States on February 6, 2026
★★★★★ 5
Do it yourself
Size: 38"Height × 14" Wide
I purchased a similar set to custom make a dining room table out of butcher block, and it turned out perfect. So with the left over butcher block I purchased these legs and made the perfect kitchen island to match. It is very sturdy and a great price. Everyone wants to know where I purchased it from. I also put a piece of the butcher block across the lower bars and made a lower shelf. Love love love this.
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Reviewed in the United States on December 2, 2025