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Description
Switch: How to Change Things When Change Is HardWhy is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems the rational mind and the emotional mind that compete for control. The rational mind wants a great beach body; the
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: - The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients- The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping
- The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Binding Type: Hardcover
Publisher: Currency
Published: 02/16/2010
ISBN: 9780385528757
Pages: 305
Weight: 1.10lbs
Size: 8.30h x 5.90w x 1.20d
Review Citations: Publishers Weekly 01/04/2010 pg. 40
Library Journal 02/01/2010 pg. 77
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★★★★★ 5
Something I never knew I needed, and now can’t live without!
Color: Black, Size: Large, Color: Black, Size: Large
Absolutely perfect, high quality organizer. I was constantly reaching under the kitchen cupboards for sponges and drain stoppers which then cluttered up the sink while letting them dry before putting away. I love the size and option to put the basket on the outside edge for more space. It holds everything I need. I especially like the stone underneath so I can place it anywhere and not have to worry about a drain spout. Keeps my sink and counters clean and organized and looks great in my kitchen.
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Reviewed in the United States on January 1, 2026
★★★★★ 5
Best kitchen caddy!
Color: Black, Size: Large
This is the best kitchen caddy. It works well on the edge of my sink. It's a little bigger than I thought. My measurements were off, not there's. I propped up one side and it works beautifully. It holds all the sponges, soap, and cleaning utensils needed to clean your dishes. Now my kitchen sink is clutter-free. It also looks great!
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Reviewed in the United States on March 8, 2026
★★★★★ 4
Great little organizater
Color: Black, Size: Large
Was smaller then what I expected but it fit the space and is made well
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Reviewed in the United States on December 1, 2025
★★★★★ 5
Nice size and color.
Color: Sand Nickel, Size: Large
Fits well in our counter. Looks great and lots of room to place dish items.
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Reviewed in the United States on April 25, 2026
★★★★★ 5
Great purchase. All purpose ladder. Fits the handyman’s pockets.
Color: Black, Size: Large
Great purchase. An all purpose ladder that suits any small job.
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Reviewed in the United States on May 3, 2026