Uprising: How to Build a Brand--And Change the World--By Sparking Cultural Movements
SKU: 69695564437

Uprising: How to Build a Brand--And Change the World--By Sparking Cultural Movements

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Uprising: How to Build a Brand--And Change the World--By Sparking Cultural MovementsThe secret to movement marketing? Your customers want to make a difference "Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy." Daniel H. Pink, author of Drive and A Whole New Mind "Want to change your customers' buying habits?

The secret to movement marketing?
Your customers want to make a difference

"Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy."
--Daniel H. Pink, author of Drive and A Whole New Mind

"Want to change your customers' buying habits? Want to change the world? Stop marketing, read this book, roll up your sleeves, and start a movement."
--Sally Hogshead, author of Fascinate and creator of HowToFascinate.com

"Essential stuff. One of the smartest thinkers on branding on one of the most important developments in that critical intersection between culture and marketing."
--Adam Morgan, author of Eating the Big Fish and The Pirate Inside

"A well-researched and insightful book that will hopefully spark a movement against traditional, stodgy marketing. A must-read for the new generation of marketers who will be defining tomorrow's marketing landscape."
--Boutros Boutros, Senior Vice President, Emirates Airline

About the Book:

Movement marketing is changing the world. It's the new way forward for anyone trying to win customers' loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world's first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere.

We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to India's Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing.

Using client case studies and contributions from a global team of movement marketing forerunners--among them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped make yellow LIVESTRONG bracelets synonymous with the fight against cancer--Goodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matters most to them, including:

  • Stop talking about yourself--let the movement control your message
  • Home in on the core objectives of your concept or brand--and align these values with what people are for (or against)
  • "Light the spark"--create a culture within your organization that can embrace and drive a movement
  • Leverage your assets--content, events, expertise, connecting platforms--to give people tools to spread your gospel
  • Adjust concepts to travel across borders and link people across cultural boundaries

The examples and guidance in this book will prepare you to find, connect to, and even lead the next big movement. What happens next is up to you. Get up. Go out. And create a brand Uprising of your own.



Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 02/17/2012
ISBN: 9780071782821
Pages: 256
Weight: 1.20lbs
Size: 9.10h x 5.90w x 1.00d

Review Citations: Choice 08/01/2012
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SKU: 69695564437

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4.7 ★★★★★
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Ken S.
Draper, US
★★★★★ 4
Comprehensive?
Format: Paperback
I am a huge fan of Jay LaCroix and happy to support him by buying this book. That said, this book is in my opinion fully priced and not very comprehensive. My guess is it has more to do with Packt publishing and less to do with Jay. For sure, the content that is there is good and easy to consume ... as per Jay's style. And to be fair a truly comprehensive book would probably be another 1000 pages long. But a couple examples: cursory coverage of systemd:. eg discussion is on chron, crontab, etc instead of systemd timers. NTP server: if you have an Ubuntu server it would be great to set it up as your LAN NTP server for all your devices to sync time. Here is the coverage in this book "all servers should have the ntp package installed" Really? Do I need to disable systemd-timesyncd? Do I need to limit access by lan? How about setting up an Nginx reverse proxy for LAN services like unifi, pihole, etc? Sorry 3 pages of coverage. I am not trying to run down this book, only suggest that if you are looking for an authoritative comprehensive guide on Ubuntu 22.04, this probably will not be your only purchase. With all the foregoing, I would still buy this book if for no other reason than to support the author.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 10, 2023
K
Verified Purchase
Kindle Customer
Los Angeles, US
★★★★★ 5
Highly recommended
Format: Kindle
Very well written. Everything is clear and well organized. It serves as a good overview of the Ubuntu server and also as a rich reference for specific arguments.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on November 27, 2022
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Verified Purchase
Dean T
Houston, US
★★★★★ 5
Another phenomenal product from Jay
Format: Paperback
The latest version provides everything one needs to create and secure an Ubuntu server. Fantastic book Jay!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 23, 2023
V
Vic Malone
West Palm Beach, US
★★★★★ 5
Very useful book on the latest Ubuntu distro
Format: Paperback
Disclaimer: Longtime follower and subscriber to Jay LaCroix’s YouTube site, Learn Linux TV. Several high quality authors (Jang, van Vugt, and Ghori the most well known) have been introducing new comers looking for more in-depth guides to Linux to the Red Hat world through their RHCSA Study Guides. The same cannot be said for Ubuntu. While books do exist for Ubuntu, they are too general in this reviewers opinion. A noted exception is Matthew Helmke. The other is Jay LaCroix. Mastering Ubuntu Server, 4th Edition by Jay LaCroix addresses Canonical’s latest Ubuntu release, 22.04 LTS (Jammy Jellyfish). Mr. LaCroix’s book follows the same outline as the RHCSA books of installation, user management, package management, navigating the file system through the terminal, command-line usage, up to and including storage and networking. These chapters lay a solid foundation for the rest of the book, and all but one chapter ends with a section for further viewing or reading which either point to Mr. LaCroix’s well produced videos on his YouTube channel, Ubuntu’s wiki, or to one of several informative websites. The YouTube videos are a good complement to the book, and also raise the bar for what we as readers should expect from other authors and publishers. The last part of the book was my favorite. Where as the RHCSA books are confined to the scope of the test they are aimed at, Mastering Ubuntu Server has no restrictions. Chapters covering the installation of databases (MariaDB), web servers (both Apache and Nginx), virtualization (QEMU/KVM), containerization (LXD and Docker), Ansible, AWS, and Terraform along with their corresponding videos (except for Terraform) create a comprehensive learning platform. Having worked through some of these chapters along with the videos, one does get up to speed much quicker in understanding while adding a new skill to their skillset. This is important in a competitive job market. I would recommend Mastering Ubuntu Server, 4 th Edition highly to anyone wanting something current for the 22.04 LTS distribution. Having said that, I do have some admittedly subjective criticisms. In the chapter on storage, the fdisk command is introduced for formatting and partitioning disks. In an industry where it is becoming less likely to install a hard drive of 2TB or less and manufacturers have 20TB hard drives in their product line, why not also introduce the gdisk command. My other criticism is directed at the virtualization chapter and its use of Virtual Machine Manager for KVM. I got my start working with KVM through the Virtual Machine Manager as well, but on the advice of a Systems Engineer I knew, transitioned to creating, configuring and managing all my VMs through the command-line only. I wished that the author pushed more in that direction. As I said, subjective opinions, and minor overall, for a well written book by Jay LaCroix.
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Reviewed in the United States on September 9, 2022
R
Verified Purchase
Roger Beickel
Pawtucket, US
★★★★★ 3
I should have looked somewhere else.
Format: Paperback
Not very helpful. I wanted a book that would help guide me through setting up a web server. There should have been a more complete step by step guide comparing traditional methods with newer updated methods.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on August 9, 2025

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