The Transmedia Way: A Storytellers, Communicators and DesignersÕ Guide to the Galaxy

The Transmedia Way: A Storytellers, Communicators and DesignersÕ Guide to the GalaxyThis book is an essay and a professional guide at the same time. Itconsists ofallthe most important masterworks and experiences, and is a captains log with 100 examples of the most relevant and originaltransmediauniverses invented over the past years, from America to Europe, from Asia to Africa and Australia. The discussion isendorsedbythe presence offirst rated professionals and academics who list among the most important international producers,

This book is an essay and a professional guide at the same time. ItÊconsists ofÊallÊthe most important masterworks and experiences, and is a ÒcaptainÕs logÓ with 100 examples of the most relevant and originalÊtransmediaÊuniverses invented over the past years, from America to Europe, from Asia to Africa and Australia.

The discussion isÊendorsedÊbyÊthe presence ofÊfirst rated professionals and academics who list among the most important international producers, authors and scholars inÊtransmediaÊhistory.ÊAngry BirdsÊand the Marvel Cinematic Universe,ÊMr. RobotÊandÊGames of Thrones,ÊThe Dark Knight,ÊWestworldÊandÊHunger Games,ÊAvatarÊandÊAssassinÕs Creed,ÊLOSTÊandÊPrometheus,ÊSin City,ÊMad ManÊandÊHalo,ÊDexterÊandÊStar WarsÊor brands like BMW and Burberry, Chanel and LEGO, HBO and Coke, IKEA, Harley Davidson and Discovery Channel.