SKU: 91343674458

Aveda Men Pure-formance Thickening Paste 75ml

Sale price$44.96 Regular price$49.95
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Description

Aveda Men Pure-formance Thickening Paste 75mlThe Aveda Men Pure Formance Thickening Paste 75ml is a high performance, 100% vegan formula engineered to provide instant density and a versatile, pliable hold. This professional grade styler marks a breakthrough in mens hair technology, utilizing certified organic amla (Indian Gooseberry) to physically expand each individual hair strand. This Ayurvedic "superfruit" has been used for centuries to promote hair vitality and is now harnessed to provide

The Aveda Men Pure-Formance™ Thickening Paste 75ml is a high-performance, 100% vegan formula engineered to provide instant density and a versatile, pliable hold. This professional-grade styler marks a breakthrough in men’s hair technology, utilizing certified organic amla (Indian Gooseberry) to physically expand each individual hair strand. This Ayurvedic "superfruit" has been used for centuries to promote hair vitality and is now harnessed to provide immediate structural support to fine or thinning hair.

The formula is meticulously balanced with Aveda’s exclusive Pure-Formance™ phyto-active blend, featuring certified organic licorice root, seaweed, and plai. These ingredients work in synergy to soothe the scalp and provide a protective antioxidant shield against environmental pollutants. Unlike traditional "thickening" products that can be sticky or heavy, this paste offers a dry, matte finish that is highly restylable. This 75ml jar is a concentrated grooming essential that respects the hair's biological integrity, leaving it significantly thicker and prepped for a variety of modern, textured styles.

Benefits

  • Instant Hair Expansion: Uses amla to physically bulk up the hair fiber, making it appear and feel significantly thicker and more abundant.
  • Pliable Moderate Hold: Provides enough structural support to define styles while allowing you to restyle throughout the day without losing the "thick" effect.
  • Matte Finish: Delivers a modern, non-greasy look that is perfect for achieving "lived-in" texture and a natural aesthetic.
  • Scalp-Soothing Botanicals: Infused with licorice root and plai to maintain a healthy scalp environment and prevent product-induced irritation.
  • Antioxidant Protection: Helps shield the hair surface from the drying effects of the Australian sun and urban dust.
  • 93% Naturally Derived: Formulated with pure plant, non-petroleum mineral, and water sources according to ISO standards.
  • Signature Pure-Formance™ Aroma: Leaves hair scented with a rich, spicy, and refreshing blend of certified organic spearmint, vetiver, and lavender.

Ideal For

  • Fine or Thinning Hair: Specifically balanced for men who want to camouflage scalp visibility and increase the substance of their hair.
  • Textured Styles: The ultimate solution for achieving "messy" crops, quiffs, or any look that requires a matte, high-definition grip.
  • Short to Medium Lengths: Ideal for providing lift and architectural shape to hair that is prone to falling flat.
  • Clean Beauty Devotees: Perfect for men seeking professional salon results from a 100% vegan, cruelty-free, and Leaping Bunny certified brand.

Why you'll love it
You’ll love this thickening paste because it delivers the "holy grail" of grooming: maximum density with zero weight. At AMR Beauty, we know that our male customers value confidence and efficiency; this product ensures your hair looks sharp and full in seconds. You will love the immediate "oomph" it provides to your roots and the way it allows you to maintain a matte, professional finish even in humid conditions. The sophisticated, earthy scent provides an immediate boost of confidence, leaving your hair smelling masculine and looking exponentially thicker.

Final word
Don't let fine hair dictate your grooming options. The Aveda Men Pure-Formance™ Thickening Paste 75ml offers a sophisticated, science-led solution that respects the biological complexity of your hair. By choosing this high-performance botanical styler, you are choosing a future of resilience, high-definition thickness, and total styling confidence.

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 91343674458

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4.3 ★★★★★
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Jennifer L Cremata
Massapequa, US
★★★★★ 5
Very healing
I bought this for face but had also heard that this can be used for other skin issues. Yesterday, I cut my index finger with a label remover (basically a razor blade). Once I stopped the bleeding, I kept it clean and covered for a bit. Before bed, I decided to put a dab of this on my cut, when I woke up this morning, it's like a miracle! It barely hurts and looks quite healed!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 20, 2026
D
Verified Purchase
DWF
Lake Worth, US
★★★★★ 5
It works... very well... for me. VERY WELL.
I typically detest American companies as many of the products contain both harmful and helpful ingredients at the same time. So far, Prequel has EXCEEDED my expectations. PROS: It works for my skin. EWG gives good scores to Prequel also. Skin looks great afterwards. No scent. Lasts for hours with a healthy skin tone. You don't have to use a lot to cover an area (see below). CONS: Slightly greasy when applied so it not a lightweight cream. Small tube (see below). Pricey. You don't have to use a lot. I find that due to its slightly greasy nature, you can use much less to cover a greater area. Afterwards the greasiness disappears, leaving plump, healthy feeling skin texture. As with any skincare product, your skin may react differently. I have tried major Western brands which worsened my skin (Cereva for instance) before switching to Korean & Japanese products (far superior). Prequel is now the only Western brand I will use on a regular basis, to include their bar of soap (superior to my regular Korean brand).
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on September 14, 2025
U
Verified Purchase
UrbanUtah
Alexandria, US
★★★★★ 5
Great dry spot treatment!
Worked wonders on winter dry patches on my cheeks and sides of mouth. I’m a somewhat new Prequel product user. I follow the creator on YouTube and love her skincare videos. I have tried a few products so far and have been happy with the results. I just ordered the foot repair ointment for my husband as well. I think this brand is a great value for the money. I have not had any bad reactions so far and I have VERY sensitive skin. This ointment is lightweight and melts into my skin well and the next morning my dry spots were literally invisible. It’s fragrance free, I did not notice any scent at all, which is importance to me.
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Reviewed in the United States on January 3, 2026
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Verified Purchase
gina
Natrona Heights, US
★★★★★ 4
Prequel is always great
Very soothing and calming for skin. Tube lasted a long time. I have sensitive skin and often have reactions but did great with this.
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Reviewed in the United States on March 14, 2026
K
Verified Purchase
Kitkat
Cuba, US
★★★★★ 5
This is a barrier cream?
I also have very oily skin, so normally I stay away from anything that says barrier or balm. I push skin a lot lol...with max strength tretinoin, glycolic acids, salicylic acids, vitamin C... so there are times when I just need max help from a richer product bc sometimes I take it too far. LRP Cicaplast has been a staple and has saved me many a times. I bought this bc of the high percentage of ectoin, 5%, and it was so reasonably priced. When I squeezed the tube, I was really worried, it was thicker looking than the Cicaplast. However, when I spread it out, it was SO light and a tiny amount --barely a pea size, was enough to coat my face. It did not feel heavy. Even with my oily skin, I think I could wear this everyday. As an experiment, I applied any excess on one side of my hand, as I'm right handed, I would apply it on my left hand. I've had this about a week, and right now after doing the dishes, and washing my hands multiple times without any hand cream on it, my right hand is definitely drier than my left hand. My left hand also looks less red and more calm. This formula is 5 stars for both the effectiveness and the elegant formula. It may yet replace my LRP Cicaplast...we'll see!
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Reviewed in the United States on November 6, 2025

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