SKU: 91744835773

Content Strategy for the Web

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Description

Content Strategy for the WebFROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long term success? For organizations all over the world, Content

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:
  • Understand content strategy and its business value
  • Discover the processes and people behind a successful content strategy
  • Make smarter, achievable decisions about what content to create and how
  • Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Binding Type: Paperback
Publisher: New Riders Publishing
Published: 02/10/2012
ISBN: 9780321808301
Pages: 197
Weight: 1.06lbs
Size: 9.00h x 6.95w x 0.48d
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SKU: 91744835773

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4.9 ★★★★★
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Verified Purchase
Techeira Francis
Louisville, US
★★★★★ 5
Such a great accent piece!
I’ve bought it 3 times now!! I love it so much! definitely worth it.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 20, 2026
J
Jenny
Draper, US
★★★★★ 5
Nice shelf option
These industrial pipe shelf brackets are a great choice if you’re going for that rustic, farmhouse look. The black iron finish looks clean and modern while still giving off that classic industrial vibe. Once installed, they feel sturdy and well-built. Perfect for holding books, décor, or heavier items when paired with solid wood planks. I like the open design because it really lets whatever you’re displaying stand out. They’re also pretty versatile and work well in different spaces like living rooms, kitchens, or home offices. Just keep in mind that this is the bracket system only, so you’ll need to supply your own wood and possibly some mounting hardware depending on your setup. Overall, they’re a stylish and functional DIY option that adds a lot of character to a space.
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Reviewed in the United States on May 1, 2026
M
Mark Roberts
Whiting, US
★★★★★ 5
Excellent industrial shelving hardware for the price
I bought these as a housewarming-style gift for my brother-in-law, who recently finished building an extension onto his home and finally has the space for a proper office. His family’s aesthetic leans heavily toward that cottage-meets-industrial look, and these brackets fit the brief perfectly. First impressions were excellent. The iron construction feels genuinely heavy-duty, and the machining and threading are better than I expected at this price point. The finish is a clean matte black that looks sharp without feeling overly glossy or cheap. Installation is straightforward if you’re comfortable with basic wall mounting. Because these are iron pipe components, you may find yourself making tiny adjustments with micro shims to get everything perfectly level depending on your wall and stud placement. That’s not a flaw so much as the nature of pipe-style systems. Once dialed in, though, they feel very solid. The scale is also worth mentioning. These are not subtle brackets—they’re a bit of a statement piece. That’s great if you want the shelving to become part of the room’s visual identity, but it’s something to be aware of when planning the space. One thing I actually appreciate is that they don’t include the wood shelves. Bundled wood usually drives up the cost and often isn’t the species or finish you’d want anyway. This way you can choose your own boards and tailor the look to the room—which is exactly what my brother-in-law ended up doing. Overall, a very well-executed industrial shelving system: sturdy, attractive, and surprisingly refined for the price.
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Reviewed in the United States on March 8, 2026
M
Verified Purchase
Michelle bullard
Lowell, US
★★★★★ 5
Stable and easy to assemble
I used these to support a heavy piece of countertop would to create a side table. Looks great and holds steady.
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Reviewed in the United States on February 15, 2023
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Verified Purchase
Charles Clerici
Cuba, US
★★★★★ 5
Great
All pieces cut to perfection, went together perfectly
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Reviewed in the United States on October 22, 2023

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