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Description
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of ArchetypesA brand's meaning how it resonates in the public heart and mind is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike,
A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to:- Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand
- Harness the power of the archetype to align corporate strategy to sustain competitive advantage
Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 02/06/2001
ISBN: 9780071364157
Pages: 400
Weight: 1.45lbs
Size: 9.00h x 6.40w x 1.40d
Review Citations: Booklist 02/01/2001 pg. 1027
Choice 10/01/2001 pg. 354
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4.0 ★★★★★
Based on 2268 reviews
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Product Reviews
★★★★★ 5
loud but in a good way
Size: 4.5"
Love these crazy loud squeeky balls. I bought two a bit too big but the dogs still love them. Yes, they will drive you insane but the dogs love them so much it's worth it watching the pups enjoy the balls. They are strong and safe as long as they aren't too small for your dogs mouth.
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Reviewed in the United States on May 2, 2026
★★★★★ 5
Great for aggressive chewers - Great for clean teeth
I never thought these would stand up to my 60lb pittie puppy's chewing. But they are far and away her favorite toy and are holding up beautifully. One squeaker insert bit the dust -- which is not bad since it gives us one silent one. But otherwise they are holding up superbly to her powerful jaws. We have tried a lot of toys. So far, all the "for aggressive chewers" toys have been torn apart within days if we are lucky -- usually it's minutes. But these balls show little-to-no sign of wear. The squeakers are very loud which she loves can get a bit tiresome. So, as I mentioned, having one silent one is a great option. And she really likes the texture. She loves them so much, we bought a second set and will probably buy a third to have in reserve. (We are realistic and don't expect them to last forever.) All I have to say is "where's spiky ball" and she instantly stops what she is doing and goes on the hunt. A great buy!! (NOTE: It's been almost three months and one is just beginning to show some damage. Given that she plays with them non-stop, they've showed amazing durability. And everyone comments on how clean and beautiful her teeth are. I don't brush them or give her dental treats. So it has to be these balls!!)
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Reviewed in the United States on June 23, 2025
★★★★★ 5
Good sturdy ball for aggressive chewer
Size: 4.5"
Nice heavy duty ball that my 7 yr old pitbull can chew on and not destroy it in 2 minutes. Wish that could get 3 for the cost but whatever. Nice bright colors . Good size that he won't choke on it .
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Reviewed in the United States on March 30, 2026
★★★★★ 4
Great ball but poor squeaked design
Size: 4.5"
My Rottie loves these balls. The ball lasts a long time even though he plays hard and chews them. My biggest complaint is the squeaker disconnects easily from inside the ball, the glue does not hold! We have bought many of these balls because eventually the area where the squeaker is attached comes away from the ball leaving an open whole that causes the ball to eventually developed a long crack at which point it no longer is able to be thrown nor is is fun for him any longer.
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Reviewed in the United States on December 19, 2025
★★★★★ 5
Well made and great fun for our Pittie
Size: 4.5"
My pittie loves these! They are way thicker than others. He has learned how to chew on the spikes. Seems like a good teeth cleaning too. Yes, the squeaker breaks! That is a great thing!! With his active chewing, that sound was driving us crazy after a while.
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Reviewed in the United States on February 19, 2026
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