SKU: 76860688423

Beautyberry (Callicarpa americana)

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Description

Beautyberry (Callicarpa americana)Native Plant with Stunning Berries and Natural Mosquito Repellent Common Names: Beautyberry, American Beautyberry, French Mulberry, Sourbush, Bunchberry. (In Greek, the genus name Callicarpa means callos, beauty and carpos fruit) Family: Lamiaceae Origin: Southeastern United States, from Texas to Virginia Beautyberry (Callicarpa americana) is a striking deciduous shrub native to the southeastern United States, known for its vibrant clusters of purple

Native Plant with Stunning Berries and Natural Mosquito Repellent 

Common Names: Beautyberry, American Beautyberry, French Mulberry, Sourbush, Bunchberry. (In Greek, the genus name Callicarpa means callos, “beauty” and carpos “fruit”)
Family: Lamiaceae
Origin: Southeastern United States, from Texas to Virginia

Beautyberry (Callicarpa americana) is a striking deciduous shrub native to the southeastern United States, known for its vibrant clusters of purple berries that appear in the fall. This plant is valued for both its ornamental appeal and its ability to attract wildlife, as its berries provide food for birds and other animals. The shrub also features attractive, arching branches and bright green leaves, with small pink to lavender flowers blooming in late spring and summer. Beautyberry is a hardy, low-maintenance plant that thrives in a variety of garden settings, from native and wildlife-friendly landscapes to ornamental borders.

Although all parts of the Beautyberry plant are useful, from the berries to roots, the flowering shrub is most commonly cultivated for it's leaves, at least here in Florida, as a mosquito repellent. Beautyberry plants grow wild alongside shady oak hammock trails and in the summer, we've been known to harvest during our hike and carry it along with us to keep the mosquitoes at bay. 

Distinctive Features, Uses, and Ecological Value

Fruits: Beautyberry produces dense clusters of bright purple berries in the fall, which remain on the plant for several months. The berries are mildly astringent and are more commonly used in jellies or as food for wildlife. Birds, particularly mockingbirds and cardinals, love the berries, making it an excellent choice for wildlife-friendly gardens.
Foliage: The plant has large, oval, bright green leaves that provide a lush, tropical appearance. The leaves turn yellow in fall before dropping, adding seasonal interest.
Growth Habit: Beautyberry is a medium-sized, deciduous shrub that typically grows 3-6 feet tall and wide. Its arching branches and dense growth make it a great option for hedges or naturalized borders.

Culinary and Medicinal Uses

While Beautyberry is primarily known for its ornamental and wildlife value, the berries have been used historically to make jellies and wines. The leaves have also been used in traditional folk remedies as a natural insect repellent. The berries are high in antioxidants, but they are not typically eaten raw due to their astringent flavor.

Grow your own natural mosquito repellent! American Beautyberry is a wonderful, large fast-growing under story shrub with a naturally loose and graceful arching form. In the fall and early winter, the branches are laden with magenta purple (sometimes white) berry clusters that look spectacular as the leaves drop in autumn.

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SKU: 76860688423

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Haven’t even tried it yet and just received it just a few minutes ago…. This is ridiculous
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Reviewed in the United States on June 24, 2025
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Jennifer Donnelly
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Pleasantly surprised
I’m two jars in and love it. I do use Botox, retinol, a good face wash, wash moisturize twice daily, etc etc. I struggle with moisturizer because I’m prone to breakouts. Idk what it is about this one but my skin loves it. It feels refreshed and soft. Added bonus, my eyebrows and lashes have gotten longer and darker quick! Obviously we all respond differently to products but I’ll be keeping this in my rotation
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Reviewed in the United States on June 3, 2026
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Deb from the Ridge
Bozeman, US
★★★★★ 5
A thick and rich cream that smooths on nicely!
So I jumped on the Korean skincare bandwagon and decided to purchase some of the DR MELAXIN Products to try! I read many good reviews and decided it was worth the money. This first product is the Dr Melaxin Calcium cemenrete calcium volume cream. It comes in a 1.76 ounce glass jar. On the label there is a lot of word descriptions so I will add a few: Ex volume firming, rebornic 10,000 ppm hydrolyzed elastin and collagen extract. I have photographed label for viewing. The directions indicate to "apply a small amount of cream onto your face especially around the under-eye area". I found the cream thick and rich and I used it in addition to another Dr Melaxin neck and face product so I concentrated on only neck and under eye area. It is neutral in scent and is very thick so it feels like it is absorbing nicely. I have been using it for about a month now and have definitely noticed some improvement in the neck area so i will continue to use and layer with other products. I do recommend this line as the ingredients seem effective so far!
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Good product for face.
Great product. Works well with decreasing lines in face after half is used and with the serum. It does leave somewhat of a sticky (not grimy) texture which is uncomfortable if using at night.
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Whiting, US
★★★★★ 4
Loose under eye skin tightened and brightened!
I love this cream! It makes a huge difference in the strength of the skin under my eyes and smooths the look and feel of the wrinkled skin under my eyes. It brightens my under eye circles. I gave 4 stars because if you use too much it will start to roll off almost like skin does when it sheds or when you exfoliate. I use less now and it’s perfect.
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Reviewed in the United States on May 3, 2026

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