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Description
Dev Mahal - Run DeepThe sultry grit of Cant Call It Love kicks off the album, followed by the bold R&B stomp of Snakes, a warning sent to Devas younger self (and girls like her) to watch out for people with less than your best intentions in mind. The late night groove of Turnt Up, (a duet with Allen Stone), sways under the trance of Devas whiskey soaked seductiveness, and Stones equally sly counterpoint, while the elegiac spirituality of Fire traces a path through trial
The sultry grit of “Can’t Call It Love” kicks off the album, followed by the bold R&B stomp of “Snakes,” a warning sent to Deva’s younger self (and girls like her) to watch out for people with less than your best intentions in mind. The late-night groove of “Turnt Up”, (a duet with Allen Stone), sways under the trance of Deva’s whiskey-soaked seductiveness, and Stone’s equally sly counterpoint, while the elegiac spirituality of “Fire” traces a path through trial and demons. The album’s title track is a celebration of the power of music itself, featuring Deva’s sister Coco Peila; despite its title, “Dream” is a clear-eyed, wide-awake reflection on a love gone wrong.An organ-driven rock beat propels “Optimist,” which could serve as Deva’s one-word mission statement. “It’s Down To You” shows off Deva’s soulful balladry, “Shards” her ability to reveal her very core in a stark, confessional anthem. “Wicked” is an electro-soul call to action in the vein of Stevie Wonder’s politically charged classics. The album comes full circle with a cover of the Carole King/Gerry Goffin song “Take a Giant Step” – originally recorded by The Monkees and famously covered by Taj Mahal in 1969, but rendered profoundly current and personal in Deva’s own rendition.
Her songs draw on a deep well of personal experience, serving as revelations, cautionary tales, and empowerment anthems. “When you are bullied and treated like you don’t belong, or faced with great adversity at a young age,” she says, “you learn ways to cope. Music gave me an outlet to express the pain of those experiences and the strength to challenge racial, physical and gender stereotypes.”
She is defiant in voice as well as in person, bravely putting herself forward as an exemplar of positive body image and overcoming the travails of bullying and discrimination. She’s also lent her support and talents to organizations like “Voices of a People’s History of the United States” which are working to cast the light of truth on racial inequality, gender stereotypes, and bias as well as issues surrounding poverty.
“It’s incredibly important to me to not succumb to pressure to conform to any standard of beauty or body type,” Deva asserts. “I believe that beauty has no size or skin color and I want to smash down those preconceptions.”
Raised in Kauai, Hawaii, Deva discovered her passion for music at a very young age. Despite her parental role models, her talent and drive arose naturally, long before she became aware that she was following in their footsteps. Even before her earliest memories, Deva’s family recall her seizing any opportunity to sing in front of a crowd, gradually improving and always feeding off the positive energy of an audience, however small. She had her first real gig at the age of 5 and made her professional debut at 12 – and has rarely stayed away from a stage for long since.
Initially aspiring to a career on Broadway, Deva moved to the mainland to study theater at Southern Oregon University, but those plans were derailed by the unexpected death of her sister. To regroup, she moved to the Bay Area with two of her other sisters, until the events of 9/11 prompted her to join her mother in New Zealand. While there she decided to study jazz and vocal performance and slowly began to make a name for herself on the Wellington music scene.
A successful tour of Europe with “hi-tek soul” band Fat Freddy’s Drop opened the wider world to Deva, and in 2007 she determined to try her luck in New York City, a long-abandoned dream finally coming to belated fruition. Once there she became a fixture at Brooklyn jam sessions, tirelessly set her experiences to music, and earned a significant buzz as half of the duo Fredericks Brown, with fellow New Zealand ex-pat Steph Brown.
The wider world started to realize Deva’s songwriting talents in 2008, when “Never Let You Go,” a co-write with her father, gained acclaim on the Grammy-nominated album Maestro. She’s also collaborated with a wide-ranging array of artists, including members of TV on the Radio, Sharon Jones and the Dap Kings, and Fat Freddy’s Drop. She’s performed at such renowned venues and festivals as Sonar, Womad, Carnegie Hall, The Apollo the Atlanta Jazz Festival, North Sea Jazz Festival and Montreux Jazz Festival. “Every experience in life leaves a mark,” Deva sums up. “Evidence of its existence. Some experiences leave scars, deep grooves inside your very soul that never truly leave you. That is where Run Deep comes from. I never want to wade in the shallow places in life because it’s easier, safer or more comfortable. My music speaks a lot about pain and heartache, but I dive into those feelings, submerge myself in them so I can work through them and get to the other side.”
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4.6 ★★★★★
Based on 2040 reviews
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Product Reviews
★★★★★ 5
Good buy
Size: 2' x 6' (Sheepskin shape), Color: Military Green
Soft , good quality. Rich color. Nice size. No shedding. Does move around.
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Reviewed in the United States on April 24, 2026
★★★★★ 5
Very nice quality
Size: 2' x 3' (Sheepskin shape), Color: Creamy White, Size: 2' x 3' (Sheepskin shape), Color: Creamy White
I ordered three of these, and they arrived promptly and very well packaged in a vacuum seal pack. Once you pull them out, shake them and fluff them a little bit they lose their wrinkles pretty quickly. They seem to be very good quality and are authentically sheepskin. The “white” has a tiny little bit of a yellow undertone, which is what I expected since it’s basically a dyed sheep skin. I would call the white color “natural” rather than white white. They are very thick and were a good price. I ordered two of the three foot-long hides and one 6ft foot hide. One of the hides had a slight odor to it that reminded me a little bit of eggs. It’s been laying on my bench all night and 24 hours later there is no smell. The other two hides had zero smell at all. I think it’s just a little leftover chemical smell from the treatment of the hide when they get it ready. It wasn’t overwhelming or overpowering. If you’re looking for the ultimate SUPER plush sheepskin, I recommend the Overland Sheepskin Company. However, for what I need these for which is just something to throw over my dining room table bench for a little cushion and aesthetics. It’s absolutely perfect and the right price point.
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Reviewed in the United States on February 27, 2025
★★★★★ 5
Beautiful Good Quality Sheepskin, Beautifully Packaged
Size: 2' x 6' (Sheepskin shape), Color: Creamy White, Size: 2' x 6' (Sheepskin shape), Color: Creamy White
Very nicely packaged and presented sheepskin rug. Seems like very good quality and is just as I imagined it would be based on my previous experiences with sheepskin.
I don’t think it’s as soft as others seemed to think but it has been chemically processed and it is very similar in texture to what I remember from past experiences with sheepskin.
I got this for the kitties to nap on - one seemed proud of me for bringing home a pelt and went into hunt mode. The other looked at me suspiciously like he didn’t really know me at all and was afraid I could be eyeing him for his fur!
Hopefully once they both adjust they’ll enjoy napping on it 🙀😻
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Reviewed in the United States on March 19, 2026
★★★★★ 5
Full of beauty!
Size: 2' x 6' (Sheepskin shape), Color: Creamy White
This company takes pride in their work. The sheep skin covering is beyond what anyone could imagine. I purchased this for medicinal purposes. I found out I have SI joint dysfunction. And this sheepskin helps to relieve pressure points so I am using this as a chair covering for when I sit. The product came in a big box and then a plastic bag and then a third, well covered, plastic bag to protect the sheepskin. You will not be disappointed if you purchase this covering. The price was excellent. It will take your breath away. Very happy with my purchase. There was no odor when I opened the package. Many thanks for an excellent product and helping me to be more comfortable when I sit for short periods of time. :)
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Reviewed in the United States on January 12, 2026
★★★★★ 4
Nice, but almost feels faux to me
Size: 2' x 6' (Sheepskin shape), Color: Pink, Size: 2' x 6' (Sheepskin shape), Color: Pink
I like it, but it says it’s real, and I believe them, but it feels like it is faux. I’ve owned a fake one before and it feels similar. Please know I am not saying it is not real. I guess the fake was well done!
It’s super long and I am still on the fence if I want it this long. I’ve taken a pic here, but right now it is wrapped in the package in case I need to return.
It is soft and pretty, but I’m not sure that Barbie pink is my best choice lol. Usually I would pair it with a mid century modern bedspread that is chenille, with a little pink so it works well but not too matchy matchy. I wish I had taken a pic with that bedspread because the bit of pink on the bedspread looks very nice against the rug. So let me apologize for having it with an ugly bedspread.
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Reviewed in the United States on August 21, 2025
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