Social Semiotics for a Complex World

Social Semiotics for a Complex WorldExplore the intricate world of language and meaning with 'Social Semiotics for a Complex World'. This essential text delves into the social meanings of language, illuminating the structures, processes, and effects that shape communication across diverse contexts and media. This groundbreaking book employs social semiotics as a pivotal analytical tool, enhancing traditional linguistics with a comprehensive sociological lens. Ideal for students and

Explore the intricate world of language and meaning with 'Social Semiotics for a Complex World'. This essential text delves into the social meanings of language, illuminating the structures, processes, and effects that shape communication across diverse contexts and media. This groundbreaking book employs social semiotics as a pivotal analytical tool, enhancing traditional linguistics with a comprehensive sociological lens. Ideal for students and scholars alike, it provides strategies and frameworks to decode the complexities of language as it relates to social action, particularly in our globally connected, media-saturated environment. Packed with insights from various disciplines including cognitive linguistics, critical discourse analysis, sociology, anthropology, and literary studies, this volume supports a multi-modal and multi-scalar approach to semiotic analysis. Delve into real-world examples from English, Chinese, and Spanish and gain a robust understanding of how meaning operates in our complex world. Whether you're engaged in social sciences or the humanities, this book offers invaluable analytic tools to navigate the twists and turns of meaning in today’s dynamic landscape.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9780745696218
Year: 2016
Publisher: John Wiley & Sons (UK)
Pages: 256

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9780745696218
Year: 2016
Publisher: John Wiley & Sons (UK)
Pages: 256


Description:


Social semiotics reveals language s social meaning its structures, processes, conditions and effects in all social contexts, across all media and modes of discourse. This important new book uses social semiotics as a one-stop shop to analyse language and social meaning, enhancing linguistics with a sociological imagination.


Social Semiotics for a Complex World develops ideas, frameworks and strategies for better understanding key problems and issues involving language and social action in today s hyper-complex world driven by globalization and new media. Its semiotic basis incorporates insights from various schools of linguistics (such as cognitive linguistics, critical discourse analysis and sociolinguistics) as well as from sociology, anthropology, philosophy, psychology and literary studies. It employs a multi-modal perspective to follow meaning across all modes of language and media, and a multi-scalar approach that ranges between databases and one-word slogans, the local and global, with examples from English, Chinese and Spanish.


Social semiotics analyses twists and turns of meanings big and small in complex contexts. This book uses semiotic principles to build a powerful, flexible analytic toolkit which will be invaluable for students across the humanities and social sciences.