1973 British Military Watch Strap: APEX - Cherry Smoke
SKU: 88664297009

1973 British Military Watch Strap: APEX - Cherry Smoke

Sale price$32.40 Regular price$36.00
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Ships within 48 hours · Estimated delivery Jul 8 - Jul 13

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Description

1973 British Military Watch Strap: APEX - Cherry SmokeThe Story In 1973, the British Ministry of Defence (MoD) needed a watch strap for military personnel that could endure combat conditions. The goal was to create a strap that could withstand tropical humidity that often wreaked havoc on leather watch straps and prevent spring bar failures that caused watches to be lost or broken. How We Improved the Design We refined the original design, enhancing strength and durability with a sewn construction. We

The Story

In 1973, the British Ministry of Defence (MoD) needed a watch strap for military personnel that could endure combat conditions. The goal was to create a strap that could withstand tropical humidity that often wreaked havoc on leather watch straps and prevent spring bar failures that caused watches to be lost or broken.

How We Improved the Design

We refined the original design, enhancing strength and durability with a sewn construction. We replaced chrome-plated brass with solid stainless steel hardware for resilience and longevity. The space between keepers was increased to fit larger watch cases. Additionally, we extended the strap length to 300mm to accommodate various wrist sizes and provide extra security by folding the strap tail back through the keepers.

Introducing the APEX Nylon Collection:

Apex Nylon Material:
The Apex is made from 100% polyester material, ensuring exceptional durability. It is long-lasting and environmentally friendly, reflecting our commitment to quality and sustainability.

Innovative Production Techniques:
Cutting-edge production techniques, including high-temperature and high-pressure dyeing, as well as filament twisting, to create the Apex nylon material. These methods result in vibrant, fade-resistant colours that maintain their brilliance over time.

Precision Weaving:
Advanced high-power shuttle looms, combined with premium yarn technology and special pattern threading techniques, produce a thick and dense ribbon. This ribbon boasts a luxurious feel, akin to pure cotton, offering a skin-friendly and warm sensation that sets the Apex nylon watch strap apart

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 88664297009

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vanboneye
Port Orchard, US
★★★★★ 5
Nice shirt
Size: Large, Color: Green
Cool shirt, great blended colors. Fit is great.
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Reviewed in the United States on May 30, 2026
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S. Mason
Battle Creek, US
★★★★★ 5
Nice shirt, great price
Size: Large, Color: Royal Blue
Very nice shirt. Has a soft, flowy (?) hand to it. Not starchy like a lot of oxford button-down collar shirts. Second one I’ve bought. Nice
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Reviewed in the United States on May 21, 2026
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Patrick Turner
Dallas, US
★★★★★ 5
Great shirts.
Size: X-Large, Color: Black
I have 10. These are great, stylish shirts especially for the price. I usually wear between size L-XL slim fit (Banana Republic). I’m 6’ 200 lbs medium athletic build and L fits perfectly. With a quick press, they do not wrinkle easily. I get plenty of compliments.
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Reviewed in the United States on April 24, 2026
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Kendall
Charlottesville, US
★★★★★ 4
Runs large, not slim fit
Size: Medium, Color: Green
The shirt definitely runs large like all the other reviews say. I usually wear a large, but the medium fit much better. The shirt is definitely not slim fit though.
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Reviewed in the United States on April 3, 2026
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Richmonddiva
Omaha, US
★★★★★ 5
Great fit and look
Size: Medium, Color: Grey
Husband loved it! Great fit and he said it was comfortable. Can be worn untucked or tucked in pants. He wore it with jeans and a blazer untucked for a graduation party and looked perfect for the occasion.
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Reviewed in the United States on May 11, 2026

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