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Description
The Influencer IndustryCondition: BRAND NEW ISBN: 9780691255156 Year: 2023 Publisher: Princeton University Press Description: A critical history of the social media influencers rise to global prominence Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great
Condition: BRAND NEWISBN: 9780691255156
Year: 2023
Publisher: Princeton University Press
Description:
A critical history of the social media influencer’s rise to global prominence
Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other.
Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors—and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs.
The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as 'real' are merely those who have learned to exploit the industry’s ever-shifting constructions of authenticity.
'A penetrating, well-considered look behind the polished scenes of the influencer industry.' — Kirkus
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★★★★★ 5
Love It!
Love this product! We use these sets for fitness equipment storage at our gyms. Anyway I can order several of the 5.8 inch attachments. We use these for Olympic barbells, and need more of just the 5.8 inch. Tough to purchase an entire set when we only need more of the 5.8 inch. Thank you!
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Reviewed in the United States on March 30, 2022
★★★★★ 5
Great product!
This was just as expected. I do wish they were a little longer as you can really only use 2 hooks on a panel due to tools touching each other. The product overall is great! It's sturdy and looks awesome!
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Reviewed in the United States on June 9, 2022
★★★★★ 4
Good buy
Size: 21.26in
This one’s a good buy. Great stability during a breezy day. It’s good quality metal, with a good shape helping stability I think. Would’ve given 5 stars if it had 360 wheel turning. I filled with water & 50lbs sand - using a funnel for the sand helped speeding up the sand.
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Reviewed in the United States on May 22, 2026
★★★★★ 5
Versitile system, easy to install.
Good system. No more tools leaning against the garage wall and blocking the door sensor.
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Reviewed in the United States on June 16, 2022
★★★★★ 5
Fits our need perfectly
Replaced our existing tool organizer with this one, which securely holds our tools. Love it!
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Reviewed in the United States on June 16, 2022
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